Traditional hand embroidery work is dying a slow death – with more and more people preferring cheaper and more trendy options these days.
We sought to change that.

We want to re-imagine what traditional Phulkari hand embroidery is. At the same time, the artisans based in remote villages in North India – most of them women, are productively engaged, earning money for their families, which goes a long way in providing food and education for their children.

We’re hoping this hand-embroidered traditional Phulkari work, a dying art form is revived!